Luiz da Silva, popularly known simply as 'Lula', was a metalworker-turned-trade unionist who co-founded the socialist Workers' Party (Partido dos Trabalhadores PT) and came to symbolize left-wing opposition to the military-backed regimes of the 1970s and 1980s. Having failed in successive challenges for the presidency in 1989, 1994 and 1998, he toned down his socialist rhetoric in order to win elections in October 2002. He embraced liberal economics, but still maintains that globalization should be tempered by truly fair trade.
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