LatinNews Daily - 09 October 2025

*US cloud software provider Salesforce has announced plans to invest US$1bn in its Mexico operations over the next five years. According to a press release by Salesforce, which has been operating in Mexico since 2006, the investment will be used “to operate a new cutting-edge office, support regional customers through a Global Delivery Center (GDC), and hire top talent” as well as aiming to “grow the ecosystem by investing in workforce development and AI training”. The press release cites Mexico’s Economy Minister Marcelo Ebrard as saying the investment will “not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more.” The same statement describes Mexico as “an important growth market” for Salesforce with “a thriving customer base” including “leading” companies like Xcaret (tourism), Grupo Bafar (food industry), and Femsa (beverage and retail). It also describes Mexico as “an innovation hub for the wider Latin America region with a strong ecosystem of nearly 1,000 partners and resellers”. According to the same statement, Salesforce has opened a new office in Mexico City’s Polanco district which will be able to support up to 2,000 employees and house one of the company’s new GDCs, which will provide “expert multi-lingual consulting services in English, Spanish, and Portuguese to customers across the Americas”.

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