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Latin American Economy & Business - February 2018 (ISSN 1741-7430)

Mexico Mexican wrestling gets ready to compete

Mexico has a unique wrestling culture, known as Lucha Libre, involving acrobatic masked fighters; it can trace its history back to the 1930s and earlier. As an entertainment business, the US-based World Wrestling Entertainment Inc (WWE) dwarfs it. But efforts are underway to pro-actively market the Mexican version of the sport internationally.

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