LatinNews Daily - 11 September 2025

*The Asociación Mexicana de Bebidas (MexBeb), a lobby group for the Mexican drinks sector, has criticised a proposed tax hike for soft drinks contained in the government’s 2026 budget proposal. The government led by President Claudia Sheinbaum is planning to raise the special tax on production and services (Ieps) levied on soft drinks to M$3.08 (US$0.16) per litre, which MexBeb says amounts to an increase of 87% on the current rate. MexBeb said that this would apply to drinks using non-sugar sweeteners as well as those with added sugar, “disincentivising innovation” that would help lower obesity rates. MexBeb said that the new tax would result in drink prices rising by 10-15%, which it said would have a disproportionate impact on poorer consumers. This, MexBeb claimed, would have a knock-on effect on the drinks industry, potentially resulting in 150,000 direct and indirect job losses over the next five years.

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