*Mexico’s government led by President
Claudia Sheinbaum has announced that Mexican brewery Grupo Modelo will invest US$3.6bn in the country between 2025 and 2027. According to the government, the investment will be used to modernise breweries and factories in Zacatecas, Mexico City (CDMX), Oaxaca, and Yucatán to produce more with less water consumption. The investment will also go towards modernising the 300,000 shops that sell Grupo Modelo products with technology, credits, and infrastructure improvements such as more efficient fridges. Additionally, the company will invest more in returnable bottles and glass recycling programmes, as well as reinforcing local supply – currently around 70% of Grupo Modelo’s supplies are domestic.
“At Grupo Modelo we trust this country, we trust its people, this is where our history began a century ago and here we will continue to build with you for the next 100 years,” said Grupo Modelo’s vice president of corporate affairs,
Raúl Escalante, who added that the company represents 1% of national GDP. The announcement was made under Sheinbaum’s
Plan México programme, which seeks to boost domestic industry.
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