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LatinNews Daily - 3 February 2025

In brief: Mexico hails long weekend tourism

*Mexico’s tourism ministry (Sectur) has announced that the first long weekend of 2025, from 31 January to 3 February, will bring in M$50.5bn (US$2.39bn) in tourism revenue, a 3.2% increase on the same period of 2024.  According to Tourism Minister Josefina Rodríguez Zamora, hotel occupancy is projected to reach 62.3% over the weekend, which marks the anniversary of the promulgation of the country’s constitution, contributing M$3.3bn in tourism-related lodging expenses. Around 1.5m tourists will stay in hotels, marking a 5.2% increase from the same period in 2024, comprising 1.1m domestic travellers and 389,000 international visitors. Additionally, 1.7m tourists are expected to stay with family and friends, while 303,000 will use shared accommodation platforms. Top urban destinations by occupancy are Monterrey, the capital of the northern state of Nuevo León (69.5%), Mexico City (61.7%), Mérida, the capital of Yucatán state on Mexico’s Caribbean coast (60.1%), and Guadalajara, the capital of the western state of Jalisco (51%). Beach holiday hotspots include Nuevo Nayarit, on the Pacific coast of Nayarit state (92.1%), Puerto Vallarta, on the Pacific coast of Jalisco (87.9%), Riviera Maya (85.8%), and Cancún (82.2%), both on Quintana Roo’s Caribbean coast. Rodríguez highlighted tourism’s key role in economic growth and job creation, emphasising the need for strategies that support local communities and promote shared prosperity.

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