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Latin American Economy & Business - January 2017 (ISSN 1741-7430)

Brazil: Trumping austerity

There will be an interesting comparison to make over the next few months between two brash businessmen and TV personalities who have recently entered the political fray. Both have presented local versions of the reality TV show The Apprentice. One – clearly – is Donald Trump, who takes office as President of the United States on 20 January. The other is less famous, but is still big in Brazil – João Doria, the millionaire businessman, was sworn in as the new major of São Paulo, Brazil’s largest city, on 1 January.

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